Digipak Analysis

Analysis1

 

Born To Die: color and image

The use of colour within the album has been consistent and accurate in terms of representing the artist's tone of music as well as lyrics. Red, blue and white are the main colours which recur throughout the album. Red really stands out when it’s in contrast with white and blue which gives the album an edgy feeling. Lana’s origins are American and so the use of white, blue and red seem like an appropriate decision to make when designing the digipak. While red gives a feeling of danger and passion, blue and white together create harmony and feelings of melancholia. Lana’s music is quite nostalgic and contains a lot of harmonical sounds which really ties with the use of white and blue. Overall the creative decisions including colour have been very successful because the visual representation of the album seems to be very accurate and appealing to the target audience (indie pop/chamber pop/dream pop genre fans).

 

In contrast to this, the use of image within the digipak has been limited but not in a bad way at all - there are two images of the artist, one portrait-like mid shot as well as a close up which is more concentrated on Lana’s face expression and body language. In the close up the audience is allowed to see Lana’s face more clearly while she has a concerned look on her face - perhaps saying the album is quite self-indulgent and retrospective. The hands-near-the-face technique seems to be still very much in tact within pop culture.

                                               Analysis 2

This album has the artists name at the top of the album cover which represents him and a logo.  This is common on most album covers, as it promotes them as an artist but also allows buyers to recognise whose album it is. The album cover also has the name of the album which again, helps buyers to identify the correct album to purchase; while also promoting the album.  The background colour blends well with the text colour and the image on the front of the album cover.  The background colour is lighter in the middle and becomes darker around the outside which makes its stand out more.  The picture on this album cover is Professor Green himself, with wings attached to him.  On the songs, he raps about problems involving his personal life, growing as a person within the spotlight of the public, marrying his wife and more; so this picture is a generic picture that could represent a lot about his feelings.The picture on this album cover is Professor Green himself, with wings attached to him.  On the songs, he raps about problems involving his personal life, growing as a person within the spotlight of the public, marrying his wife and more; so this picture is a generic picture that could represent a lot about his feelings.

The wings are by themselves on the back of the album cover, but it is showing continuity throughout the digipak.  This simplistic design is very effective on the back of the album cover.  The majority of people are only really looking for the names of the songs on the back of the album cover.  There is a list of the songs on the back of the album cover which is medium size so there is not anything that is drawing more attention than anything else.  The colour of the text on the background work well together, it is not difficult to read the song names either. 

 

             

Analysis3

The front cover Analysis

he front cover consists of one image which covers the whole front side of the Digipak. This photograph is of The Beatles crossing Abbey Road on a pelican crossing. The location of the picture relates to the band because Abbey Road was where they recorded many of their songs. The photograph is displayed only. This highlights the significance of The Beatles, and captivate their target audience, as they will be recognised by the location of the photo. . The camera shot of a long shot was used so that a full body shot could be taken of the band, conveying that there is no hierarchy within the group. In fact, half of their faces cannot be seen, supporting the idea of equality.

The Back Cover

The back cover consists of the album title, the name of the band, a track list containing 25 songs, a section which promotes the personnel and production involved and the produciton logo on the top right hand corner. The image displayed on the back cover does not show the band themselves, but of a wall and the blurred image of an unknown female walking on the right hand side. This contrasts the front cover image because this gives a sense of mystery to the theme of the album. Also, it depicts their genre of Rock because by showing an image of a brick wall, it solidifies their music. This captivates their wide target audience because it is what is expected of a Rock band.