Target Audience

Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves .A target audience is defined as a group of people having common interests, demographics, and behavior. Market researchers need to collect feedback from the consumers of certain products and services. There are many target audience examples, including cold audiences, warm audiences, and customers. The final target audience example we will look at today is demographics. Demographic segmentation is the process of categorizing your customers and target audience by a number of characteristics. This usually includes age, gender, income level, location, marital status, nationality, occupation, and education level. You can then work on targeted marketing campaigns that address the specific needs of each demographic.